Technical SEO includes several critical factors those are important to take care for better performance and results. In this technical SEO blog post, I have tried to explain those factors which are very important but usually experienced SEO’s also fail to understand and optimize.
SEM Expert India In-Depth Technical SEO Analysis includes the aspects affecting the site indexing, ranking and search engine presence. This in-depth technical SEO analysis will highlight the technical pain points a website may have.
Below are the important In-Depth Technical SEO factors to take care:
Good Content Isn’t Indexed?
There are several reasons why a web page may not be indexed, including:
- URLs are not discoverable by crawlers.
- Bad URLs are being presented to crawlers as good.
- Duplication is causing Google to ignore pages.
- Website serves too many unique pages.
- On-page content is not readable by crawlers.
- Haven’t shown where we do and don’t want content discovered or indexed.
- Website doesn’t respect mobile-first best practices.
URLs Are Not Discoverable By Crawlers
All it means is that website or parts of it, are not getting added to the Google index, which means that nobody will ever find website content in the search results. There might be the following reason:
- Page URLs include underscores
- XML sitemaps aren’t uploaded to Google Search Console
- XML sitemaps don’t reflect the valid URLs on the site
- XML sitemap with over 50k URLs
- Important content is >3 clicks from the homepage
- Robots.txt blocks content we want in the index
Bad URLs Are Being Presented To Crawlers As Good
- The website is down or URLs returning 5XX status codes
- Internal links point to URLs returning 4XX status codes
- Robots.txt doesn’t block URLs that don’t belong in the index
- Sitemaps contain valid URLs we want to keep out of the index
- Sitemaps contain invalid URLs
Duplication Is Causing Google To Ignore Pages
- Canonical tags don’t associate duplicate content
- URLs work with both HTTP or HTTPS
- Duplicate content shows up on other domains or subdomains
- Multiple URL patterns return the same content
Website Serves Too Many Unique Pages
- Website have paginated content without using rel=”next”
On-page content is not readable by crawlers
- Website load crucial content in an iframe
- Website load crucial content in Flash
Haven’t Shown Where We Do And Don’t Want Content Discovered Or Indexed
- Website don’t have nofollow tags on links pointing to non-indexable content
- Website have noindex tags on content we want in the index
Website Doesn’t Respect Mobile-First Best Practices
- Missing canonical tags in AMP pages
- AMP pages have HTML issues
- AMP Style and Layout Issues
- AMP Templating Issues
Indexed Content Doesn’t Rank For Desired Keywords
Facing issues with search engine visibility even though the targeted pages are indexed. Following might be the valid reason behind this:
- Website internal linking doesn’t convey the relative importance of the content.
- Website targeted elements don’t help crawlers understand website content.
- Website is duplicating content that first appeared elsewhere.
- Website is slow enough that Google would prefer not to show it to searchers.
Website Internal Linking Doesn’t Convey The Relative Importance Of The Content
- Website uses redirects that aren’t 301s
- Website uses JavaScript redirects
- Website uses meta refresh tags
- Website have redirect chains
Website Targeted Elements Don’t Help Crawlers Understand Website Content
- Title tags are longer than 65 characters
- Title tags are duplicated across pages
- Title tags are missing
- H1 tags are duplicated across pages
- H1 tags are missing
- Pages have multiple H1 tags
Website Is Duplicating Content That First Appeared Elsewhere
- Content is scraped from other sources
Website Is Slow Enough That Google Would Prefer Not To Show It To Searchers
- Website takes longer than 5 seconds to load
Website Content Isn’t Well-Presented In Google Search
Having good content on the website pages but still not well received from search engines? Following might be the valid reasons behind this:
- We haven’t indicated our preferred content.
- Web aren’t showing the relative importance of our content through internal linking.
- There are problems with website’s schema markup.
- Website haven’t signaled international content.
We Haven’t Indicated Our Preferred Content
- Website don’t use canonical tags to indicate pages we want ranking
Website Aren’t Showing The Relative Importance Of Our Content Through Internal Linking
- Website link more to inconsequential content than important organic content
There Are Problems With Website Schema Markup
- Website schema markup is missing or incomplete
- Website schema markup has validation errors
Website Haven’t Signaled International Content
- Website haven’t linked to all localized content
- Website hasn’t set region targeting to reflect regions website is targeting
- Website using URL parameters to distinguish localized content
Looking for your Website’s In-Depth Technical SEO Analysis? Contact Me Today!
The following two tabs change content below.
Dharam
Digital Marketing Specialist at SEM Expert India
Dharmendra Tripathi - A Digital Marketing Specialist, having over 17 years of experience working in digital marketing, specializing in SEO, SEM, SMO, Web Analytics & Brand Building, Paid Advertising and Social Media Management.
Latest posts by Dharam (see all)
- Top Strategies to Lower TACOS and Improve Advertising ROI - April 1, 2024
- Walmart Advertising – Interview Questions - February 9, 2024
- Brand Term Targeting (BTT) Best Practices - February 6, 2024
- How to improve organic ranking of your products on Walmart? - February 6, 2024
- Why You Should Optimize Your Website for Mobile? - October 6, 2020
Summary
Article Name
How to Perform An In-Depth Technical SEO Analysis
Description
SEM Expert India In-Depth Technical SEO Analysis includes the aspects affecting the site indexing, ranking and search engine presence.
Author
Dharmendra Tripathi
Publisher Name
SEM Expert India
Publisher Logo
