How to Make Your Link Building Campaign Effective?

Google is updating the algorithm every year and several changes implemented in the updating process. The guys in Google spam team always recognize the spam activities and try to get rid of those spam activities by implementing and updating the algorithm.

After Google Panda update, Link Building is all most dead. Now SEO guys need to be smarter and need to do more brain storming to recognize, what are the effective ways of promoting a website on search engines like Google.

As per our research, we analyzed and found that links form following kind of sites will never help you to get good results. Although links on the following kind of sites would surely get your site penalized:

The site having high out bound links
Sites offering link advertising
Virus effected sites
Spam Blog comments links
Free For All sites links
Un-relevant theme sites links
Sites build for only link exchange etc.

So, the question is here, what kind of links we need to create for improving the site performance?

The answer is: We can still do the link building but the process would be a bit difficult. We need to follow following steps to do the effective link building:

Create links from those sites which are having quality content
Site’s should have regular content in blog or article section
Domain Age of the site should be 2+ Years
Site’s domain expiration shouldn’t be less than a year
Site’s should have at least 2+ PR
Site’s shouldn’t have the option of paid advertising
Site’s should be cached and indexed properly
The navigation of the site’s should be good
Site’s content shouldn’t be duplicate
And at the last but not the least “Trust Rank” of the site should be very good. Site’s should be trusted site as per the Google.

So, we need to be careful while getting a back link from any of the site. It’s important to have the link references but those references should be from trusted sites.

It’s something similar as: when you go to bank for opening a back account. Bank officials need the valid and trusted reference from you to open your bank account. Similar to Google, Google need the valid and trusted references to rank your website well.

Let me know, if someone want to add something in the above post. I will review the suggestions and will update that in the above post.

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Dharam

Digital Marketing Specialist at SEM Expert India

Dharmendra Tripathi - A Digital Marketing Specialist, having over 17 years of experience working in digital marketing, specializing in SEO, SEM, SMO, Web Analytics & Brand Building, Paid Advertising and Social Media Management.

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