Local SEO Best Practices

What is Local SEO?

“Local SEO is the optimization process for the local results in search engines and it’s focused on providing results that are relevant to a searcher and based on their current location. So, improving and increasing the traffic from local search queries with a geographic intent, is what we call Local SEO.”

Generic Local Search Query without Location Details – “Hotels near me”

Generic Local Search Query

Location Based Search Query – “Hospitals in Miami Beach”

Location Based Search Query

Local SEO Best Practices

Local SEO Best Practices

#1 Keyword Research and Targeting

Conduct the Basic Keyword Research

  • Choose the right filters and settings
  • Use Google keyword planner for local keyword research
Basic Keyword Research

Analyze the Search Results

  • Targeted keyword is showing the local search results or not
  • How the local results are appearing
Analyze the Search Results

Evaluate Local Listing Competition

Less Reviews = Less Competition = More Chances of Winning

Evaluate Local Listing Competition

#2 Website Content Optimization

Website Content Optimization
Website Content Optimization

#3 Site Onpage Optimization

Site Onpage Optimization
Site Onpage Optimization

#4 Local Business Directories Listing

Local Business Directories Listing

#5 Google Maps Business Listing

Google Maps Business Listing

#6 Managing Customer Reviews

Managing Customer Reviews

#7 Social Profiles Management

Social Profiles Management

Local SEO Facts

Local SEO Facts

Google Local Search Study

Businesses on First Page Have an Avg. 4.4 Star Rating

A recent study from BrightLocal which examines Google reviews and how they relate to local rankings. This study is based on the analysis of 93,000 businesses’ Google reviews in 26 industries.

  • A high star rating = Better Ranking on Google Local
  • Businesses ranking in the top 3 positions = 4-5 stars avg. ratings (64% of businesses)
  • Ranking in positions 7-10 = 59% having 4-5 stars avg. ratings
  • 20% of businesses in positions 1-3 = Having No Reviews
  • 26% of businesses in positions 7-10 = Having No Reviews
  • Only 5% of businesses have an average star rating below 3 stars
  • Photographers, alternative therapy businesses, and marketing services have the highest average star ratings
  • Senior living services, car dealerships, and hotels have the lowest average star ratings
  • Bars, restaurants, and hotels are the industries that are most likely to have Google Reviews
  • Accountants are the least likely industry to have reviews on Google

Positive reviews send signals to Google that the business is trustworthy and provides a good experience for customers.

Challenges

  • Local based pages were absent 
  • Location information/know-how and content density around specific neighborhoods was weak
  • Town and city pages mismatch required accurate mapping, otherwise it was misleading.
  • Not much visibility in search engines

SEO Approach

  • Specific city targeting and research based on specific criteria. Created complete cities, sub cities and towns list.
  • Created and managed the content by optimizing the pages and doing the right keyword research
  • Complete site and competitive analysis of the site including off page and on page optimization

SEO Results

  • Drastic improvement in search rankings on Google and other search engines
  •  Local listings established for some of their keywords
  •  Huge improvement in traffic and conversions from optimization strategy

Get Your Free Local SEO Audit Now! Contact Me Today!


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Dharam

Digital Marketing Specialist at SEM Expert India
Dharmendra Tripathi - A Digital Marketing Specialist, having over 17 years of experience working in digital marketing, specializing in SEO, SEM, SMO, Web Analytics & Brand Building, Paid Advertising and Social Media Management.
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Drive Your Business with Local SEO Best Practices
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Drive Your Business with Local SEO Best Practices
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Improve and increase the traffic from local search queries with a geographic intent with the help of Local SEO Optimization. Get Your Free Local SEO Audit Now!
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SEM Expert India
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