About Me

Dharmendra K. Tripathi (Dharam)
Seasoned Digital Marketing Specialist – Expertise in SEO, SEM, SMM, SMO, ORM, and eCommerce Marketplaces
LinkedIn: dharamt | Twitter: @DharamaTripathi | Email: SEM Expert India

Welcome to My Digital Marketing World

With over 17 years of dynamic experience, I excel in Digital Marketing, spanning SEO, SEM, SMM, eCommerce, ORM, Paid Ads, and more. I’ve driven remarkable results for clients on marketplaces like Amazon, Walmart, and Wayfair, as well as search engines like Google and Bing. Beyond paid marketing, where I have managed over $300k in monthly ad spend and optimized ROAS to $3+, I have also leveraged my SEO expertise to help clients achieve strong organic rankings. My strategic prowess, ethical practices, and ROI-driven approach make me a standout leader in the field.

• Proven success in elevating website traffic, conversions, and sales through comprehensive Digital Marketing strategies, with a strong emphasis on SEO.
• Distinguished for delivering excellent client services, ensuring accountability for key metrics such as ROAS, TACOS, and ACOS, fostering ethical SEO practices, and nurturing employee development.
• Expertise in strategic and tactical planning, project analysis, execution, and detailed reporting to drive impactful outcomes.
• Extensive experience collaborating with Global B2B and B2C Fortune 500 companies including Amazon, Walmart, Sears, Target, WorldMarket, SlickDeals, Ebates, GAP, GroupOn, HomeDepot, and itshot.com.
• Exceptional communication, analytical, and leadership skills to effectively expand potential market segments and drive SEO success.
• Specialize in product listing, optimization, and ads management for Amazon, Walmart, and Wayfair marketplaces, with a focus on improving organic search rankings.
• Proficient in managing higher monthly ad spend, with a specialty in enhancing RoAS and maintaining reasonable TACOS, while also driving significant organic traffic growth through SEO strategies.

Expertise includes:

Technical Proficiencies

• Web Analytics & Advertising Tools: Google Analytics, Google Search Console, Google Adwards, Amazon Advertising, Walmart Advertising, Google Adsense, Adobe Analytics, SEMrush, Ahref, Clicktale, Kissmetrics and more.
• Website Analysis Tools: SEOMoz, Revvim, Spyfu, ScreamingFrog, SeoClarity, GetStat, HubSpot, Google Trends, Brightedge and more.
• Social Management Tools: Hootsuite, Buffer, Canva, Social Pilot, Edgar, Later, Sendible and more.
• Social Platforms: Facebook, LinkedIn, Twitter, Pinterest, Instagram and more.
• Blogging Platforms: Blogger, WordPress, LiveJournal, Weebly, Tumblr, Medium and more.
• eCommerce Marketplace Management Tools: Amazon Seller Central, Walmart Seller Center, Walmart Connect, Shopify, Channel Advisor, Teikametrics, Helium 10, Sellbrite and more.
• Email Marketing Platforms: GetResponse, Mailchimp, Zoho Campaigns, Brevo, Omnisend etc.
• Customer Relationship Management (CRM): Salesforce, HubSpot, Zoho CRM
• CMS Management: Shopify, WordPress, Joomla, Drupal, Magento, XCart, Blogger and more.
• Project Management Tools: Jira, Trello, Asana, Basecamp
• Marketing Automation Tools: HubSpot, Marketo, Pardot, ActiveCampaign

Digital Marketing Skills

• Skilled in crafting comprehensive 360-degree Digital Marketing strategies, incorporating insights into target audience, user experience, and overarching marketing objectives.
• Proficient in Search Engine Optimization (SEO) strategy formulation and execution, commencing with comprehensive technical site audits, competitive analysis, and keyword research. I specialize in URL mapping, On-page and Content Optimization, Content Syndication, implementation of Enhanced Social Features, and Web Analytics. With a focus on Off-page Optimization, I’ve consistently delivered high-quality, relevant organic traffic.
• Skilled in Pay-Per-Click (PPC) campaign management strategy, covering Account Setup, Keyword Research, and optimization of Ad Copy (Video/Image, Rich Text). I specialize in Keywords Bid Optimization, Landing Page Optimization, and A/B and Multivariate Testing. My efforts consistently yield high-quality inorganic (Paid, PPC) traffic, improved RoAS & ACOS, and enhanced conversions. Proficient in running PPC Ads on platforms like Google Ads and Bing Ads.
• Experienced in eCommerce Marketplace Marketing, specializing in Walmart and Amazon. Proficient in product listing, optimization, and advertising to maximize visibility and sales on these platforms.
• Expert in Social Media Marketing & Optimization strategy development, encompassing social profile management, content optimization, and user engagement across various platforms. Specializing in generating high-quality referral traffic, increasing average time spent, and reducing bounce rate. Proficient in running Paid Ads on social platforms including Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and Pinterest Ads.
• Specialist in Online Reputation Management and Branding strategy formulation and execution. Proficient in creating and managing business profiles on social and review sites, as well as implementing display advertising on relevant blogs and websites. Skilled in content syndication on forums and newsletter subscriptions to enhance brand visibility and reputation.
• Certified in Google Analytics, Google Ads, Walmart Ads, Amazon Ads, and HubSpot Inbound Marketing.
• Achieved a 150% increase in organic traffic within six months for most of the major clients.

My Philosophy

I am a firm believer in my abilities and thrive on challenges in my work. Continuous learning and growth are essential to me, and I strive to maximize my potential in every role I undertake. At the end of each day, I aim to reflect positively on my accomplishments and ensure that I have given my best effort in all endeavors.

Let’s Connect

Feel free to reach out to me through LinkedIn or email for any inquiries or collaborations. I look forward to connecting with like-minded professionals and exploring new opportunities in the digital marketing world.