Your website would lose out on a big chunk of prospects if it’s not optimized for mobile.
As the number of smartphone users is growing by the day, no business can afford to ignore an opportunity that massive.
A mobile-optimized website can be extremely lucrative for your business.
As the web world is turning towards mobile, your business stands a chance to reach out to an ever-expanding pool of users.
To understand the real benefits, you should look at few key findings:
- Mobile or smartphones now contribute some 20% of all internet traffic in the world.
- Some 2 billion users in the world now use mobile to access web.
- Mobile-based searches make up 25% of all searches.
- Brands get better opinions when they offer good mobile experience.
It’s therefore important to capitalize on a segment where the growth prospects are rising by the minute.
Website optimization for mobile and sales
Leveraging the vast potential of mobile or smartphone changes the fortunes of any business, whether big or small.
Simply put, a business would lose sales if its website does not take into account the constantly-rising mobile user-base.
Optimization of website for mobile becomes important when you know that:
- 1 out of 3 customers will abandon their transaction if the shopping cart is not optimized for mobile.
- Over 50% mobile users will not go ahead if the loading time is more than 3 seconds.
Reasons for making your website optimized for mobile
There are some specific reasons of you to optimize the website for mobile. They are:
- The objectives of mobile users are entirely different than those of desktop ones.
- Mobile users want information in quick, simple and hassle-free way.
- The future belongs to mobile searches as it brings variety of benefits including on-the-go usages.
- Better brand engagement is the result when a website is optimized for mobile.
- Good mobile experience is likely to bring the “same set of users” to desktop.
- Shopping from mobile is largely impulse-driven seeking information in uncluttered way.
- The better the user experiences at mobile device, the more they will help in reduction of the bounce rate.
Conclusion
Your business should never lose out on the chances available on the web. The desktop version of your website is indeed essential but it does not cover the entire market.
Therefore, target the mobile optimization of your website so that the horizon of your business grows and benefits you in the intended way.
Dharam
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