That “content is king” is something we must have heard many times till now. Do you know what does it mean?
It denotes that, it’s the content of your website or web pages that makes the whole different in SERPs or in search engine rankings.
So, we can say, if the content lacks quality, your site might not be able to realize its true potential.
Similarly, its online visibility and rankings will get impacted and this is how it fails to capitalize on prospects.
As per Google, your website needs to be useful, credible and engaging. It should deliver superior user experience.
And all this starts from the kind of content it has.
So, based on the content, your website should be:
- Useful to users
- Informative
- More valuable than others
- Credible
- Filled with well-researched data and content
- Fresh, unique and updated content
- User-oriented content, not for search engines
- Engaging in nature to keep users hooked
How Google assigns weightage to content?
The SEO of your website will depend on the kind and quality of content it possesses.
Google will first assess the content and based on that, assign quality scores which forms the basis of superior or bad rankings.
Google has an algorithm (read, Panda) in place to assess the content over their quality and its mechanism involves:
- Your website or web pages should be made for users, not and never for search engines
- Users should never be misleading
- Never engage in tricks to boost search engine rankings
- Your website, or its content, should help users or add value
- The website should be unique and engaging, something that makes it stand out
What should you avoid with your content?
It takes seconds for Google to understand what you’re up to and after that, there will be downfall for the website if you did not adhere to quality guidelines.
Here’s what you should avoid:
- Never have automatically generated content on the site
- Never engage in link schemes
- Avoid creating pages that lack original content
- Stay away from cloaking
- Never resort to tricky redirects
- Hidden text or links are extremely damaging
- Never try loading or promoting pages with irrelevant keywords
- Don’t do phishing
- Never try sending automated queries to Google
Content factors for better rankings
By now, you’re aware that rankings of a website have a lot to do with the content it has.
You should also know that there are some content factors that help in better rankings.
These content factors include:
# Semantics and contexts
Google now gives a great focus to semantics and contexts in the content.
So, if the content or keywords or phrases are not relevant to the domain, your rankings might get negatively impacted.
# Long form content
Content length influences rankings. More the length, better the ranking.
So, the focus should be on adding more words or writing content rich with words.
# Visual content
Visual content or content rich in images or videos get better rankings than simple content.
So, the focus should be to add more visual impact to the content to improve its ranking prospects.
# Social signals of content
Rankings also depend on the kind of social signals web pages have.
Which means, the more your pages or content shared across social channels, the better it will rank in search engines.
Conclusion
In overall, we can see how content quality has a major role to play in SEO and how it helps in long term.
Dharam
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