It pays a lot in knowing the strengths and weaknesses of your competitors. This is how a solid strategy is made and then executed, and this phenomenon is industry-neutral.
We know online activities matter a lot to brands and thus, we’re bound to see steep rise in competitor analysis tools, methods and metrics in the market.
In fact, the market is full of competitor analysis tools offering great insights of this particular niche. They help fetch lots of data from competitor’s websites and their internet activities.
From SEO to email marketing, from paid adverts to keyword analysis – competitor tools do all sorts of job and help you get ideas for own your online marketing activities.
They may not bring you the analytics or a more refined view of the competitive intelligence, they help you to understand, what your competitors are doing, or at least, have done so far.
Top competitive analysis tools
There are various high-performance competitive analysis tools available in the market, but you should choose what is relevant to your business and what is proven.
Here are some of those tools:
Kompyte
Kompyte is a tool that helps you track competitors in real-time and analyze their online strategy in a quick time.
It brings live insights, helps in inbound marketing and helps you analyze all SEO and AdWords strategies of competitors. It fetches real data and lets you leverage competitive intelligence to stay ahead of the curve.
Spyfu
Spyfu is a top SEO and keyword analysis tools. It also helps in tracking rankings and backlinks of your competitors.
Using this tool, you can know the number of keywords used by your competitor besides tallying theirs with yours.
SEMrush
SEMrush is a powerful tool helping people get deep insights into a number of competitors’ strategies including link building, paid search, organic search and display advertising.
It fetches a bucket-load of data to get all metrics used by competitors for their online activities.
Open Link Profiler
Open Link Profiler is a helpful tool to engage in a variety of link analysis regarding your competitors.
This paid tool helps get a detailed information of backlinks and link age, besides bringing an industry and country breakdown of links.
iSpionage
iSpionage is considered one of the best tools when it comes to knowing the traffic and conversion strategy of your competitor.
Using the tool, it becomes amazingly easy to know your PPC competitors, their Adwords strategy and their budget for paid adverts. It’s just too good when it comes to getting PPC and SEO keyword data.
Whats My SERP
This tool is quite helpful in checking top SERP results for your website ranking and that too, in an easy and quick manner.
Just a single click fetches you ranking results for up to 25 keywords at a time. Further, it also helps in checking the keyword density on the page and get lots of statistics.
Optimizely
So, don’t you need a tool to know about the A/B and MV Tests of your competitors? You can try Optimizely
A tool that brings the facility of visiting pages from different IP addresses. It lets you have screenshots in the process.
Long Tail Pro
When you are looking for a tool to find out long tail keywords, Long Tail Pro is going to be the right choice.
It has comprehensive list of long tail keywords for all kind of industries and topics. It’s one of the most useful keyword research tools available in the market.
WebsiteGrader
It’s a widely used tool in digital marketing industry to monitor SEO, Social Media, Lead Generation and Blogging activities of competitors.
The parent company is HubSpot – A well-known name in the content marketing industry.
Similar Web
It’s a popular web analytics tool used by many Digital Marketing Agencies and individual businesses to evaluate the website traffic, keywords, performance and strength.
You can use it for the competitor analysis as well to compare with your website and take informed decisions to grow your business.
Ahrefs
Ahrefs is an all in one SEO tool to find, track, fix the website performance issues. You can have Ahrefs to audit your website, checkout the performance of your website, do the keyword analysis, explore the backlinks, analyze your competitors, deep dive into website traffic details or compare your website with your competitors.
Ahrefs has all kind of features to help you with your website analysis and performance tracking!
Majestic SEO
It’s a backlink analysis tool. You can use Majestic SEO to explore and analyze your website’s or your competitor’s website’s backlinks.
You can use the backlink details of your competitors to create the right set of high-quality backlinks for your website and can ignore the one those are harmful.
Conclusion
In overall, these are some of top competitive analysis tools you can use to strategize and execute your plan of actions.
Dharam
Latest posts by Dharam (see all)
- Top Strategies to Lower TACOS and Improve Advertising ROI - April 1, 2024
- Walmart Advertising – Interview Questions - February 9, 2024
- Brand Term Targeting (BTT) Best Practices - February 6, 2024
- How to improve organic ranking of your products on Walmart? - February 6, 2024
- Why You Should Optimize Your Website for Mobile? - October 6, 2020
