The increase in Advertising Cost of Sales (ACOS) suggests several possible hypotheses: To identify the root cause of the increased ACOS, further analysis of advertising data, campaign performance metrics, and market trends is necessary. This analysis can help pinpoint areas for optimization and refinement to improve ad performance and reduce […]
Continue Reading
Providing user access to Walmart Connect involves creating a user account for the individual and assigning the appropriate roles and permissions. Here are general steps on how you can provide Walmart Connect user access: Note: The specific steps and options may vary slightly based on updates and changes to the […]
Continue Reading
In today’s competitive digital landscape, businesses are constantly striving to optimize their advertising efforts to maximize returns on investment (ROI). One key metric that advertisers focus on is TACOS (Total Advertising Cost of Sales), which measures the efficiency of advertising spending relative to revenue generated. Lowering TACOS while improving ROI […]
Continue Reading
If you’re hiring for a role related to Walmart Advertising, consider asking questions that assess the candidate’s understanding of digital advertising, e-commerce, and their ability to contribute to successful advertising campaigns within the Walmart ecosystem. Here are some questions: These questions aim to evaluate the candidate’s expertise in digital advertising, […]
Continue Reading
Brand Term Targeting (BTT) is a digital advertising strategy where advertisers bid on specific branded keywords related to their own brand name or the brand names of their competitors. This strategy involves targeting keywords that include the brand name of a particular company or product. Here’s how Brand Term Targeting […]
Continue Reading
Improving the organic ranking of your product on Walmart’s online marketplace involves several strategies aimed at optimizing your product listings and enhancing visibility. Here are some steps you can take to improve your product’s organic ranking: Optimize Product Titles: Ensure your product titles are clear, descriptive, and contain relevant keywords […]
Continue Reading
Your website would lose out on a big chunk of prospects if it’s not optimized for mobile. As the number of smartphone users is growing by the day, no business can afford to ignore an opportunity that massive. A mobile-optimized website can be extremely lucrative for your business. As the […]
Continue Reading
Due to lack of right online marketing strategy, most of the business are not able to grow and that’s where the digital marketing expert’s advice is very useful to improve your online business visibility and engage the customer to convert your business. Consumer behavior however is witnessing a shift in […]
Continue Reading
That “content is king” is something we must have heard many times till now. Do you know what does it mean? It denotes that, it’s the content of your website or web pages that makes the whole different in SERPs or in search engine rankings. So, we can say, if […]
Continue Reading
Did you know that active users on Facebook now makes up more than 20% of the global population? Yes, it’s that mind-numbing a figure! The platform now has 1.60 million monthly active users (this data was taken at the start of 2016). You should also know that, Facebook alone generates […]
Continue ReadingIf we talk about the days of 1999 to 2006, websites was easily ranking on targeted competitive keywords on Google.com. But now a day’s most of the SEO professionals are unable to prepare the right strategy to promote the websites due to Google Algorithmic Updates. From last two years, Google […]
